Smart Imaging and subliminal messaging has been around for years, in fact it’s cleverly used by a number of brands. Sometimes these hidden images are accidental or non intentional like the danish flag being discovered in “o” of the coca-cola logo.
Adverting Agency McCann decided to take leverage the discovery by using it at Denmark’s biggest airport where it’s a tradition to welcome people home with flags. Denmark was also listed as the worlds happiest country by the United Nations! McCann leveraged the branding and created a special poster campaign that enabled people to take flags straight from the coca-cola logo.
So remember If you see strange things in logos, your eyes might not be playing tricks on you!
Can you spot the hidden arrow in the FedEx’s logo? What about Hershey’s sweet sideways “kiss”? Have you ever seen Gillette’s razor-sharp secret blade?
With use of brand logos adding subliminal messaging is nothing new. Big brands do it all the time with the most common type of use being the negative space to support key brand identities or thematic messaging.
Psychologists say that hidden visuals can keep a brand in the forefront in our minds eye all the way to the cash register and that’s what some these brands
Check out this cool inforgraphic designed by Oomph that has 40 hidden images within these brand logos. Can you find them all?