Background and website author information
If you want to become a successful entrepreneur, this is a great place to start!
The only way to be successful and find freedom is to gain knowledge and build up your business skills. Once you have the ability, knowhow and right mind set you can achieve financial success running your own business. Learn from others, and then turn that new knowledge into value and a cash income.
Using online tools, digital marketing and social media have some of the biggest advantages to offer any entrepreneur or wantrepreneur venturing into his or her own startup.
How are so many people making money on their own but others can’t seem to break through into the green?
If you’re thinking about how to start or even where to start then you should be thinking about an online based business or at least how you can market your business using the internet. Immediate benefits are, you can start at home, and you can even start whilst you’re working full time and test it out before increasing resources or commitment.
Also the low overheads and fast set up times mean that an online business is well worth considering as a first move into starting something for yourself.
With this said I research and analyze a number of online and offline business to break down the money-making aspects and success strategies into simple actionable steps that you can learn from or even replicate into your own successful startup.
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Besides getting great action points about entrepreneurship, starting up and building a new business, I will also be discussing marketing and content strategies, sharing creative ideas, learning from those who have gone before by providing a number of interviews with successful entrepreneurs and business owners.
6 Things You Need to Know About Me
1. Who is Richard Santoro?
I’m Richy, and I’m an entrepreneur. That feels good to say, because until recently I was scared to death to make that claim. “Entrepreneur” the word just felt so intimidating to me.
But then one day a friend asked me what my dream was. When I told him it was to create information products and help engage people and provide the best possible customer experience, he said, “You don’t have to want to be an entrepreneur. You are an entrepreneur; you just need to do what you enjoy and follow your passion.”
2. Why I love building businesses and developing products
That’s all it took for me to start planning my own business. Since then I have had my share of ups and downs, but one thing remains true for me, entrepreneurship is a state of mind. It’s how you conduct yourself and find solutions to problems, take away peoples pains and get things done that others can’t.
Although the text book definition may state otherwise, I believe that modern entrepreneurship does not mean you have to own your own business or even work for yourself. I have done both in the past and on multiple occasions. I have also held corporate jobs as I do now, currently working for Dow Jones as a digital marketer which is privilege and passion.
Of course, that’s not the whole story. I have worked in sales, marketing and advertising most of my life for companies like Microsoft, McCann Erickson, and Haymarket Publishing to name a few.
3. A passion for media and online user experience
With an education and studies in multimedia and computer science, I was one of the early adopters of the internet and website design. Digital marketing and customer/user experience came almost naturally to me as a passion.
Nothing has come easy to me and I have worked hard for everything I have achieved, there are no short cuts in business, learning or success, but there are ways to cut out a lot of the fluff and find the quickest most direct route to victory.
4. Challenges in my professional field as a business developer and product marketer
As a professional marketer that’s one of things I am challenged with every day. How can I build engagement quickly, how can I grow sales fast and keep increasing them. I am sure these are challenges you are also faced with and perhaps that’s why you are here and reading this now.
5. Helping people to fulfill their business goals and achieve success
However you wound up here, it doesn’t really matter, but what does matter is that I believe the entrepreneurial spirit is a gift and can be harnessed by any company to empower their employees to success. And by any individual to empower themselves within their company!
Perhaps like me you are a marketer in big multinational organization, or perhaps you’re in a small to medium business, maybe you’re a single business owner or in a new startup. You might even be working from home! One way or another you need to generate sales and revenue for your business and you need to hone your marketing ability to do that.
6. Working for the man & working for yourself
Just like entrepreneurs with self owned business, we corporate entrepreneurs who work for a company, a business or have a boss, must also find ways to solve problems and build solutions that dive the business to success. A great product with no customers is a failed product and so marketing is everything.
The build it and they will come approach is nothing more than a pipe dream to failure. You need to know your niche, understand your market and build and develop products or a business around those people who will be your customers.
Anyway keep reading Entrepreneur Ideas for advice, tips, training, reports, insights, interviews and exclusive articles that will help you build up your social media marketing and increase your sales and business!
Richard Santoro has over 20 years of professional experience that spans, sales, marketing, publishing, operations, tech services, web design, development, video gaming and financial services.
As a young entrepreneur he started his first business straight our of university developing games for the sony playstation. At the age of 24, he then went on to found his first startup company, a web and print media design business based in London back in the year 2000, which he ran successfully for 5 years before selling privately to an international media agency.
Richard has operated in his native city of London and has had extensive Asia and China market experience working in Shanghai from 2005 and then based in Hong Kong since 2008. Richard has also been involved with several startups and was instrumental in conception of a web-based platform which he cofounded with partners for the financial services industry from 2012-2014.
He has worked for several multinational corporations including Microsoft, McCann and presently works for Dow Jones as a Digital Marketer.
To your success
Earlier in his career, he has worked at McCann Erickson handling regional electronic marketing execution and account strategy for clients including MasterCard and PCCW. He also was on the winning pitch team and managed the account for the redevelopment of The Hong Kong Stock Exchange website www.hkex.com.hk.
Richard spends most of his time in Hong Kong where he works in his current role at Dow Jones. He enjoys visiting London, spending time with his family and following his personal interests.
Lets learn more together by sharing successful ideas as a community!
Content disclaimer: All written articles on this personal blog website, unless otherwise stated are the sole personal opinions of Richard Santoro. The views and opinions expressed in his personal blog are not those of his company or present employment.
This blog is made freely available as an open website for sharing information freely for the greater good, to help of passionate people who believe that they are worth more and can achieve more with their lives.