How to Conduct an Industry Analysis

How to Conduct an Industry Analysis

During my research on industry and market analysis methodology for startups and small business, I found an excellent free resource template. This How to Conduct an Industry Analysis guide has been developed by North Carolina’s Small Business and Technology Development Center (SBTDC.)



I particularly liked the template and its framework because its straightforward and easy to work worth. The template is US focused but you could adapt the resources to your own state or home country.

The template provided is intended to assist you with your research as you perform an analysis of your business industry. Contains 4 pages and useful links in the PDF.

The following steps should be used as a template to report major findings and organize your

Several key factors must be considered as you analyze your industry:

  • Geographic Area – local?, regional?, statewide?, national?, international?
  • Industry – size, trends, outlook
  • Product
  • Buyers – target customers
  • Regulatory Environment
  • Company Information – identify and research most successful businesses


To download the free full PDF template click here or the button above. For more information on the SBTDC, you visit their website


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