Guest Post: Bob Gorman
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Not a day goes by where we aren’t flooded with different brands all competing for our attention. And so, how are you ever going to make your startup front and center in the minds of your potential customers? While it’s true that promoting a startup today is quite a challenge, there are some key steps to follow in order to ensure that your startup has a shot at achieving success.
Focus Solely on Your Target Audience and Their Needs
As you’re trying to get your business off the ground, it’s easy to get over-eager and try to connect with everybody all at once. But, it’s crucial to remain focused on primarily reaching out to your target audience and customers who will likely help you both establish and expand your brand.
Instead of trying to draw virtually any kind of customer to your business, hone in on a target area that will ultimately help you achieve your short-term goals. Perhaps this target area consists of premature adopters that you believe will purchase what you’re offering rather quickly, or simply put, they could be your prime target audience that you already know how to successfully reach. In any case, remaining super-focused will greatly help you connect to your ideal customers in a more effective manner along with using your limited resources more efficiently as well.
Interact with Your Local Community
Try to feature your business in your local area newspaper. This is an ideal way to gain awareness for your brand. Contact your local radio stations in your area and tell them all about your new and exciting business endeavor and persuade them to cover your venture by giving them several reasons why your business enterprise is worth both their time and energy overall. Another great option is to return to your college or university to see if they will publish your entrepreneurial story on their website or student newspaper. Universities and colleges absolutely love to provide the details surrounding alumni who are doing great things following graduation.
Another idea to advertise your startup is to sponsor competitions or events in your area. If you need more investors for your startup, consider sponsoring a competitive tech-based startup event that would potentially gain investor and public awareness. Also, you could send high-profile bloggers one of your products for them to review or connect them with a service you offer. Ideally, you should give them a referral link to incorporate into their post so you can easily monitor your ROI. On the other hand, you could write a guest post yourself about your startup for their blog, whereby you could establish yourself as an innovative thought leader regarding your niche.
Leverage the Power of Social Media
Obviously, utilizing the limitless power of social media is a no-brainer for marketing your new startup. But, there’s a right way and a wrong way to go about it. It’s very important to post consistently in addition to engaging with your target audience. It won’t help your cause if your Facebook and Twitter platforms simply spew out random promotional information regarding your brand. Instead, keep posting interesting, helpful, and shareable information that people will enjoy. It’s crucial that you offer value to your customers and to understand the needs of your audience in order to give them the information that will help, add value, or enrich their lives in some way.
Create Strong Strategic Partnerships
Making the decision to align yourself with an already established brand is a smart move on your part since it will greatly help your startup gain huge credibility. According to this promo website, you should pick a business that you’re passionate about and respect, preferably one that offers complementary services so you can both refer business to one another. In fact, you can exchange corporate gifts with one another to further enhance both your brands and businesses.
Expand Your Brand
Expanding the content of your brand might be somewhat of a long-term strategy overall, but it’s an extraordinary way to successfully market your startup. Are you working with a very small group of people and simply lack the means to write original content on a regular basis? Wait a couple of months until you and your team are more established as a whole. Branded content is an excellent way to align your brand with meaningful themes that are relevant to your industry or niche. Also, anything you add that has intelligence and value will instantly establish you as an expert on any given subject.
Starting a new business is a big challenge. It’s easy to not market yourself enough or fall prey to marketing traps that may slow down your enthusiasm or momentum. However, if you continue to market consistently and appropriately, your startup can eventually develop into a worldwide business.