In this video entrepreneur Matthew Inman from the The Oatmeal tells us how to get 5 million people to read your website, the way he was able to achieve this by providing original and quirky topics and articles. Inmans website provides a mix of blog articles and comics and often has quizzes which attract audience engagement.
Topics, cover fun subjects such as cats, zombies,English grammar and even horse care. His articles are titled with funky names such as “What it’s like to own an Apple product”, “What your email address says about your computer skills”, “How the male angler fish gets completely screwed”, “8 websites you need to stop building”, “How to name a volcano”, “15-ish things worth knowing about coffee” and “How a web design goes straight to hell.”
When Matt is deciding on which topic to write about for his website, he chooses something that he loves or has an interest in. He still works from home most of the time but cannot stay in al the time because of the lack of socialisation.
You can sometimes find Matt in a coffee shop in his home town of Fremont in Seattle. He enjoys making people laugh with his work, and although he notes that he cannot actually see the reaction of others to his work, he still appreciates seeing the high number of page views that his website receives
As of 2010, his website was receiving average of 4.6 million unique visitors and over 20 million page views a month.