Pitch Deck is vital tool for conveying your business to investors, or sales to clients.
Raising venture capital for your startup? Then your going to need a rock solid presentation
For those of you who are already following me, then you will know that I have been managing sales for a startup with my senior business partners for the last two years. Our start up business in the B2B technology space for the financial services industry.
In order to expand quickly, develop further services and applications for our business we needed to raise venture capital or angel investment. To do this we worked on a number of presentation formats and teaser pages to deliver to our potential investors and business supporters. My CEO and Chairman put in months of work on the presentation, which has been revised numerous times before coming up with a great format.
For those without expressed partners or management expertise here is my personal choice for a good quality pitch deck framework to get you started from a company called improve presentationhttps://pitchdeck.improvepresentation.com/
I use this for my sales pitches and business development. You can download the Free pack which includes around 12 free slides, or the paid for option, which I went for, that contains 65 slides in total, colour schemes, stock images and all the core key pages you will need to create a rock solid and kickass investor or sales presentation.
The decks come in Windows PowerPoint format and Apple Mac Keynote format so getting started is quick and easy.
Speaking from personal experience, creating your sales pitch deck is a time consuming but critical process that is fundamental to you successfully getting sales or even invested. You will need a presentation or pitch deck that conveys all your key business information in a clean, contemporary and efficient way.
Using a pre-constructed template like pitch deck will save you a heap of time, but you will still need to do the hard work and input your content and data into the pitch deck templates.
You will also use your pitch deck as a sales and marketing tool to sell your products or services to your clients.
Your presentation and pitch deck is vital as it represents you and your whole business. Investors no matter the size, from PE, VC or Angels, are all people who will be making a choice about you and your business.
At end of the day if potential investors can’t understand your business or your operation they won’t invest in you.
The difference between success and failure on an investment pitch deck can be determined in under 30 seconds if your presentation isn’t clear, easy to understand and to the point.
Investors are looking for a good clean pitch deck that you are going to deliver, the key information you will need to put in your pitch deck is:
1. The Management Team and people behind your business or product, this might only be you if you have created your own unique product or programmed your own unique app, or it could be you and your partners if it’s a bigger business, typically a CEO, CTO and COO.
2. The problem what’s the gap or space that your business, service or product fills, show your investors that you have found a hole in the market that you can exploit.
3. The solution What are the benefit’s of your product, service or business that you provide to your customers, users or clients.
The Product What exactly is your product, how does it work, How is it produced, developed or manufactured
4. Competitor Analysis This should also cover your SWOT (strength, Weakness, Opportunities and Threats)
5. Market this should cover who your market is, demographics, segments and research on your customer or clinet base, if possible this is a good area to show any presales or early sales testing you have done to indicted interest or acceptance in your product
6. Sales & Forecasts This is where you will list your current sales figures if any, or your projections once your product or service sis launched, normally you would be looking at least 5 years projections.
7. Valuation figures This is your valuation – how much your business is worth, including your share offering (Term Sheet). Typically and most common is equity investment. How much equity much are you giving away in shares for cash invested.
8. Exit Strategy once your investors have put in the money what’s the long term plan for them and you to exit the business, M&A, Trade Sale, IPO, Management Buyout etc.
Good luck and get pitching!