Thinking creatively to get a new idea In this modern age in which all of the roads have been built, all of the basic vehicles already designed, and all of the other basic structures of comfortable living are in existence, what is next?
Well before you set about on your task of creating a new business or developing a new idea, you will need information and information is king.
Yet, what to do with so much information for business and how can you be different? Many people have different aims; making money romance, home purchase, and travel are some of the top considerations. Yet to achieve one’s desires in their business career, we must get creative.
Video – 7 steps of creative thinking: Raphael DiLuzio at TEDxDirigo
Creativity, especially lateral thinking unlike the narrow, common conception, is not merely about being able to produce a Van Gogh painting, a Tiffany lamp, or a Faberge Egg.
Creativity can be a matter of how to make a great meal for a group of people on less than $10, where to take a person on a first date, or simply how to get up the courage to ask the boss for a raise.
Lateral thinking can be a downright pedestrian skill that is used every day, yet it is also a skill most essential to an interesting or successful life. It can come in so many fashions and contexts that to make blanket statements about the characteristics of this skill can be somewhat inadequate. However, let’s try and define them!
To implement lateral thinking in your business issues, consider some of the following propositions and actions.
1. Creativity comes from taking careful note of people and life, so that one can understand how the rules of society and existence work. It is when these rules are understood that they can be bent, or even broken. This is a major aspect of creativity: going against the grain, doing what others have not.
2. Related to number 1, but different, is paying attention to what is said to you or to others. By understanding exactly what is asked for or expected, that is, the way another thinks, this will allow understanding of a given system or way of being, even if within the realm of interpersonal relations.
3. Learn what works and what does not, along with what is socially acceptable, and what is seen as vulgar or unacceptable. We have all done this since we were very young children, but the secret here is to keep a mental score and evaluate these concepts repeatedly.
4. Learn to “translate” similar social or artistic structures from one structure to the other. This is the nature of much invention, as when Rene Descartes saw a fly land on a tiled wall and from this experience conceived Cartesian coordinates.
5. Don’t be afraid to think within abstraction. You need to be able to “fill in” the answers for yourself (a useful exercise in creativity), so too should one be able to create something from nothing. Leonardo Da Vinci, when he taught drawing, would often ask students to look at the natural marks and coloured spots on wood floors or walls, and from these “see” faces of people, animals, or other subject matter, that the students were in turn expected to draw. Something from nothing is at the heart of creativity.
6. Be disruptive where necessary. This speaks for itself, as disruption and unexpected are nearly always a matter of creativity, when using disruptive ideas that change and existing concept you can often bridge gaps in existing business that have not been exploited.
Video – Davos 2014 – Disruptive Innovation Ahead