Here are my Top 20 Marketing Tool Must-Haves For 2015
If you are really serious about marketing your online-based business, then you must consider using these essential marketing tools this year for a profitable business. A great marketing tool can certainly help take your business to the next level.
Since marketing is the only way to generate consumer’s interest in the products and services that you are offering you will need some resources to help you and your business. To help you reach your marketing goals this years, here are my section of the Top 20 Marketing Tool Must-Haves For 2015 to get started.
For all business, customers are the ones who make them grow. Its very important to get wind of what your customers are saying about your business or your competitors. With Mention you are able to track brand names and key phrases. In other words, its hard to miss a conversation with your current or potential customers. You are also able to know what people are saying about your competitors.
Oktopost is a social-media tool which helps you manage your business through social media. With this tool, you can manage conversations, share your content and also measure the effectiveness of your campaign much more easily. Different from Hootsuite, focused on the needs of B2B marketers which are often very different. While other platforms focus on engagement and brand awareness, Oktopost helps you manage content and measure the true business value of your social media marketing.
With Tropical, you can consolidate all your customers data into one place. Focussed on app data centralisation, all those apps contains profitable data for your company. It becomes inevitable to get lost into all that input and miss insights about your leads and customers. Tropical will centralize actions and interactions between a lead and your company in a chronological timeline and create a customer profile with important data. With Tropical, you will send more personalized emails, promote special offers to the right people, offer a better customer service and increase revenue.
BuzzSumo is a tool that helps you spend your content-marketing dollars wisely. With this marketing tool, you can research the type of content that your customers want. Analyze what content performs best for any topic or competitor and find the key influencers to promote your content for you.
Sometimes you are too busy to monitor your website activities. More so, checking on each and every person who visits your websites is close to impossible. With Autosend, you can automatically send personalized text messages and emails to your visitors to stay engaged. This means that every time a customer visits your websites or buys a product, this tools sends a personalized message to them.
You may have heard of referrals where customers refer others to a particular website to buy a product. With ReferralSnip, its much easier to create your own referral program where you just enter your company details and design your snippet. This way, you customers are able to refer others to your business online.
Picreel is a tool used to capture your website’s visitors with attractive customized offers when they are leaving. This tool is helpful because in some cases, many visitors do not come back a second time, this maximises your chance to push an offer before an exit.
As an inexperienced website owner, its possible to stuff your site with unnecessary content clutter. With VWO, it helps you determine what’s good or bad. It helps test website design, headlines, and the website copy that your customers find best and most effective.
Canva is a marketing tool used to help create amazing marketing graphics. With this tool, you can access different types of stock images, store your data and also use its templates. Its a great tool to help achieve a modern look to your website.
This is a tool used to provide photos, names and social-profile links of your clients. Any time a person signs up for your site, you can reach out to them with that information so as to build deeper relations and engagement. FullContact is a great tool to create good relationships with your clients.
With every link that you share on the social media, Openr enables everyone who visits that link to be redirected to your site. Sharing content is a great way to engage your fans and followers but when they click your link they’re gone – until now. Share the content with an Openr link and your bespoke Openr window appears on the page too – featuring your logo, your message and your call-to-action – encouraging traffic to you and turning fans onto customers.
With Uberflip, you can easily share an organized list of your content on your own website. This tool allows you to aggregate and centralize your content (blog, social, eBooks, whitepapers, video and more) into a beautiful, responsive content Hub. Tailor experiences by showing your audience the right content with tailored content streams to increase engagement and conversion. Convert visitors to customers with dynamic CTAs that integrate with MailChimp, HubSpot, Marketo and Eloqua. You can also measure performance and score your content to discover what’s working and how people consume your content. You can also send key insights directly to your marketing automation tool.
You must have heard of customer persona. Generally, its a way to create targeted marketing campaigns. If unsure on how to go about it, Person is a very effective tool which helps picture your potential customers by putting their goals, likes and dislikes and also their gender, which can be easily read.
This tools provides some useful insights on the user’s behaviours, allows in-product messages and also builds behaviour based nurturing flows. Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike.
Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise. The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics — all in one place.
Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. It’s the most widely used website statistics service. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks display advertising, pay-per-click networks, email marketing, and digital collateral such as links within PDF documents
This tool is probably the website owner’s best friend considering its benefits. It helps you know more about your visitors, what they like most, and what they are probably looking for. Quaraloo enables you to add a snippet of a code to your website where you pick any kind of question you want to ask and the customers will answer them directly. Its a great tool to improve your web-based business.
If you’ve ever clicked on a link shared on a social media site like Twitter, chances are it may have been a Bitly link. Allows you to shorten your links, control your brand and capture your data. Optimize your marketing tactics to drive engagement. Own, analyze and understand your actively engaged audiences across all platforms and devices. Target your best audience and connect to the marketing cloud. Engage with your audience beyond standard retargeting.
This tool provides a great overview of what’s happening in the market and gives aggregated information about how your competitors are performing in terms of sentiments, engagements and mentions. Sysomos is a great marketing tool for your website.
TweetDeck is an amazing tool which is provided by Twitter. With its easy-to-operate dashboard, you can easily keep track of different conversations from possible clients and also gives you the ability to schedule tweets.
HootSuite is one of the most reputable marketing tools for web-based businesses and online social media marketing. The tool allows you to manage your social networks, adds multiple team members to enable sharing, and also gives you an in-depth view of how well your social media is performing. Schedule your social posts across all your networks.
The above list provides you with some of the most effective marketing tools to help you achieve your online based business goals. With today’s frequent changes in technology, you must keep up with the current market trends so as to keep your business up to date. These tools are fairly easy to get going with, most have training and video instructions to help you get started. Another befit is that they are effective and most of all, they are very affordable or even free.
If you are looking to get started or don’t know where to start and just want some help, I suggest you check out my FREE 50+ page eBook “Ultimate Guide To Starting An Online Business” The book contains hundreds of tools resources, ideas and strategies all the tips you need to know all the different type of professional and home based business opportunities and how to get started. I have researched hundreds of paid courses, free articles and tools which will save you time and effort to getting your very own online business up and running and generating money!
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